Mitch has been interviewed on radio a number of times. Below are links and descriptions of selected interviews for those who are interested in listening.
This interview is from KCTE Radio and is about 20 minutes in length.
Mitch is interviewed on his ideas for marketing in mid-sized companies.
He is specifically asked about investing in marketing versus spending on marketing.
Mitch was interviewed twice (30 minutes each) on Leadership Radio.
In this first interview, he discusses the CEO’s role in building an effective marketing and sales (revenue production) process for the company.
In this second Leadership Radio interview, Mitch focuses on the
application of Lean Thinking to the revenue-side of the business.
While speaking in Ireland, Mitch was interviewed on BBC Ulster
on how to grow revenue. This is a short (under 5 minutes) interview with some
humorous morning show hosts.
AM1400 Radio interviewed Mitch for about 15 minutes to discuss
using marketing to create a sustainable business.
Mitch was interviewed on Niche Talk Radio for about 30 minutes
about his thinking regarding the application of process management principles
to marketing and sales (revenue production).
In 2016, Mitch did a more lengthy interview (over 30 minutes) with
WOOD Radio on using marketing to grow revenue.